Great packaging design goes beyond aesthetics; it embodies the brand’s personality and mission, telling a compelling story that resonates with consumers. This concept is beautifully illustrated in the packaging design for GRO, a plant-based milk brand, thoughtfully crafted by Matter Branding.
Matter Branding, a renowned design firm, has once again showcased its ability to weave engaging narratives into brand identity and packaging design with its work on GRO.
The name GRO was chosen to challenge, entice, and empower. It signifies growth, change, and exploration. It’s about outgrowing the old and embracing new, better routines – essentially motivating consumers to make choices that best fit their lives.
The brand’s key message, “Nutrition is taking a bigger role in our life, and plant-based alternatives have come to stay”, underpins the design strategy. This forward-thinking ethos is perfectly embodied in GRO’s lighthearted and engagingly approachable packaging design.
The packaging features whimsical illustrations of different characters interacting with larger-than-life coconuts and oversized oats, a playful nod to the product’s main ingredients. This creative approach tells a story of adaptation, self-discovery, and personal growth, encouraging consumers to overcome their limitations and make the best out of every situation.
Matter Branding’s work on GRO exemplifies how a brand can use design to pose critical questions and inspire change. In GRO’s case, the question is: “Are you willing to try what’s new?” By encouraging a flexible mindset, the brand hopes to nudge consumers towards healthier, plant-based alternatives.
Stay connected as we continue to delve into the fascinating world of innovative packaging designs and the stories they tell.
