Packaging is a crucial player in the narrative of a product, and in the case of the ‘Confit de canard’ dog meal, it’s a story brilliantly told. Tasked with creating an appealing packaging design that speaks to the product’s versatility and suitability for all dog breeds, Pencil2, a notable design company, took up the challenge.
‘Confit de canard,’ a flavor savored by many in France, served as a unique inspiration for this dog meal. The task at hand? Crafting a packaging design that celebrates this distinct flavor, stands out on the shelves, and appeals to dog owners of various stripes.
Pencil2 met the challenge head-on, delivering a packaging design that is as striking as it is effective. The bold orange color scheme instantly grabs attention, while the playful typography and imagery embody a spirit of fun, perfectly suited for man’s best friend. The image of duck meat on the front of the package conveys the main ingredient of the meal, subtly assuring customers about the product’s quality.
A nod to the product’s French origins, the inclusion of the original ‘Confit de canard’ flavor in the new product name, adds a layer of authenticity and charm. To further enhance the communication, Pencil2 integrated informative icons that represent the product’s features and benefits in a visually compelling manner.
This redesign resulted in a packaging that is not just bold and playful, but also informative and uniquely tailored to the product. It has resonated with dog owners and contributed significantly to the product’s market success. This project serves as yet another testament to Pencil2’s prowess in creating packaging designs that truly stand out.
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