Every now and then, a product lands on the shelves that turns heads, breaks norms, and leaves a lasting impression. One such game-changer is ‘Unblackit’, a milk product that dares to be different with its interactive, all-black packaging, designed by the brilliant minds at Backbone Branding.
Based in Armenia, Backbone Branding is known for their out-of-the-box thinking and distinctive designs. Their approach to Unblackit’s packaging is a testament to their ability to disrupt the norm and redefine the visual language of a product category.
Presented in a glass bottle and wrapped in black paper, ‘Unblackit’ stands out boldly against its traditionally all-white counterparts on the milk shelf. The unusual black packaging arouses curiosity, prompting customers to unveil the mystery behind the bottle. But the intrigue doesn’t stop there.
As customers begin to unwrap the bottle, stylized black spots start to appear on the glass, reminiscent of a milking cow’s spots. The black wrapping is a perforated paper with adhesive spots, and the unwrapping or ‘unblackiting’ process informs the product’s name. To further emulate the cow pattern, the logo’s typography has been skillfully designed to match the distinctive style.
Besides its aesthetic appeal, a glass bottle was chosen for its ability to maintain the freshness of the milk, reinforcing the brand’s commitment to quality. The result is an interactive product with a unique consumer experience and a standout merchandising feature.
What makes ‘Unblackit’ truly unique is the boldness of the black bottle against the typical white milk shelves. This daring choice catches the eye immediately and sparks curiosity, creating an engaging and memorable customer journey.
Backbone Branding’s innovative packaging design for ‘Unblackit’ effectively leverages intrigue and interaction, transforming a routine purchase into an immersive experience. It’s a compelling example of how thoughtfully designed packaging can add value to a product, enhancing its competitive edge and market introduction.
