Dubai-based chicken burger shop, Yellow Bird, isn’t just about the food – it’s about an attitude, a persona, and a brand story that’s as vibrant as its name. Designed by the creative minds at Bodega Design Studio, Yellow Bird’s visual identity and packaging design are a celebration of chicken swagger.
Bodega Design Studio is known for their knack in crafting unique brand identities that resonate with consumers. When tasked with creating a visual identity for Yellow Bird, the studio drew inspiration from the brand’s mascot – a shiny, confident youngster. This ‘cocky’ bird, dressed in an all-black wardrobe, symbolizes Yellow Bird’s distinct persona that the studio wanted to translate into the packaging design.
The result? A bright, bold, and playful packaging design that conveys a sense of cool confidence. The studio successfully encapsulated the essence of Yellow Bird – the modern, the vibrant, and the rebellious spirit. The design not only stands out on the shelves, but it also tells the Yellow Bird story, enhancing the overall customer experience.
In addition, Bodega also crafted an appealing mascot for the brand – a testament to their multi-disciplinary design capabilities. The mascot, similar to the brand, is undeniably ‘cocky’, further solidifying the Yellow Bird’s brand image. The Yellow Bird and its mascot have become synonymous, working together to create a cohesive brand identity.
In the words of Yellow Bird, ‘Here’s the word. Spread it.’ And indeed, with such a visually appealing and personality-infused packaging design, the word is sure to spread far and wide.
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