In a world where fast-paced lives are becoming the norm, people are constantly looking for convenient and effective ways to meet their nutritional needs. Dayli, with their nutritional drink mixes packed with nutrients from whole foods, offers the perfect solution. Their vibrant and energetic packaging, brought to life by Glasfurd & Walker, is a reflection of the brand’s goal to make nutrition an easy and enjoyable part of people’s daily routines.
Glasfurd & Walker, a renowned design company, is known for their ability to transform brand visions into engaging visual identities. When approached by Dayli, their challenge was to create a design that would not just stand out in the crowded vitamin space, but also position Dayli as a lifestyle product – an essential part of the customers’ everyday wellness rituals.
With the vision to break the mold of traditional vitamin and supplement branding, Glasfurd & Walker embarked on creating a unique visual identity that was as refreshing and invigorating as Dayli’s products. The outcome is a bright and lively packaging design that successfully resonates with the brand’s target audience – the busy, modern consumer.
One of the notable aspects of this project was the collaborative process in naming the brand. The name ‘Dayli’ reflects the product’s nature – something customers are encouraged to take daily. In addition, each blend features a descriptive name that not only informs customers about the ingredients but also gives them an idea about how it tastes.
The successful fusion of Dayli’s nutritious offerings and Glasfurd & Walker’s creative packaging design exemplifies the power of design in telling a brand’s story and connecting with its audience. Stay tuned for more such inspiring stories on the latest trends in packaging design
