Reducing sugar intake is a common goal for many of us as we become increasingly aware of the adverse health effects associated with excessive sugar consumption. Answering this consumer call, Chobani set out on a mission to create a no-added-sugar yogurt that maintains the deliciously creamy texture the brand is loved for.
The result is Chobani Natural, and the packaging design – created by the talented team at Our Revolution – reflects the product’s simplicity, authenticity, and indulgence.
Our Revolution, a design agency known for their distinctive work, was tasked with communicating Chobani’s vision and product benefits through the packaging design. The challenge was to capture the natural, nutritious essence of the product while emphasizing Chobani’s commitment to delivering tasty, accessible food options.
Taking inspiration from Chobani’s existing brand elements, the design team crafted a packaging that is as straightforward and refined as the product inside. The elegant cream color palette paired with vibrant blues is a nod to Chobani’s dominance in the Greek yogurt category. The design further incorporates original illustrations of a silver and wooden spoon, each representing a different variant and promoting a wholesome eating experience.
Our Revolution successfully incorporated Chobani’s unique brand assets into the design, resulting in packaging that not only stands out on the shelves but also effectively communicates the brand’s commitment to simplicity, authenticity, and indulgence.
Chobani Natural is a testament to how thoughtful design can complement and enhance a product’s ethos, effectively bridging the gap between consumer health goals and delightful eating experiences.
Stay with us as we continue to explore the intersection of health-conscious food trends and creative packaging design in our upcoming posts.
